Hire by discipline / Social Media
Hire a social media specialist
The discipline most often bought as an activity — posts per week — and most usefully bought as an outcome.
Read this first
When you should not hire this yet
Organic social is a poor first channel for most businesses selling considered, infrequent purchases. If your buyers are not already gathered somewhere and talking, a posting schedule mostly produces a posting schedule. It works best as amplification for something that already exists — a product with users, a point of view, a body of content — rather than as the thing that creates demand from nothing.
What it covers
Services in this discipline
These are the service lines specialists can be matched against here. A brief can name one or several.
- Social Media Management
Judging a hire
What good looks like here
Specific to this discipline, because the signals that separate a strong hire from an expensive one do not carry across from one area of marketing to another.
They ask what the account is for
Support, recruitment, distribution, or sales — these produce completely different accounts. A specialist who does not force that decision early will default to whichever is easiest to show activity on.
They propose fewer channels than you expected
Presence on five platforms usually means competence on none. Someone recommending two, with a reason tied to where your buyers already are, is doing the harder and more useful thing.
They tie output to something you can check
Followers are the easiest number to move and the least connected to revenue. Ask which metric they would be judged on and whether you could verify it independently.
Briefing it
What to put in the brief
You do not have to write this in marketing language — describe it plainly and the AI drafts a structured brief you can edit. But matching is only as good as what it is given, and these are the details that change which specialists come back.
- Which platforms you are on and who currently posts
- What the account is for — sales, support, recruitment, distribution
- Whether creative assets exist or need producing
- Approval process and tone constraints, if you have them
- Whether paid amplification is in scope or separate
Specialists
Published social media profiles
Profiles appear here only where the specialist has completed verification and opted in to publishing. Placement cannot be purchased.
No published profiles in this discipline yet. Specialists are verified before they can publish, and publishing is theirs to opt into — so this list fills up as verification completes rather than on launch day.
Questions
Hiring for social media
Is paid social included?
Who owns the accounts and the content?
- 1AdSTARS Connect introduces businesses to independent specialists and administers the engagement. It is not a party to the contract between them and does not perform the contracted work.
- 2Past performance is not a guarantee of future results.