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Costs

The model matters more than the number

Anyone quoting a figure before seeing your account is quoting their average client. What you can compare beforehand is how the pricing works — and what each model quietly rewards.

What does Google Ads management actually cost?

Four pricing models, each of which quietly rewards a different behaviour. The model matters more than the number.

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What does SEO actually cost?

The discipline with the longest payback period, which is why its pricing hides the most. The model tells you what you are actually buying.

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What does social media management cost?

The discipline most often priced by activity — posts per week — and most usefully priced by what the activity is for.

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What does a website actually cost?

The discipline where the cost of an unclear brief is a rebuild, not a revision. The budget is decided before anyone opens a design tool.

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Also useful

How we compare

AdSTARS Connect vs Upwork, for marketing workTwo marketplaces with the same shape and different priorities. This is where each one wins, written by the smaller of the two.Read the comparison AdSTARS Connect vs Fiverr, for marketing workThese two are solving different problems. One sells a deliverable; the other contracts an outcome.Read the comparison Marketing agency or freelance specialist?We run both an agency and a marketplace, which makes this the one comparison we have no incentive to rig in either direction.Read the comparison
Our own pricing, in full