Hire by discipline
Seven disciplines, and when each one is wrong for you
Marketing is not one job. These are the seven areas specialists on AdSTARS Connect work in, and what separates a good hire from an expensive one in each. Every guide starts with the case for not hiring at all.
Pick a starting point
Not sure which you need?
Describe the outcome you want instead. The brief is turned into a structured scope and matched against specialists across every discipline, so you do not have to diagnose it yourself first.
Paid Advertising
The discipline where money leaves your account fastest, and where the gap between a good operator and a bad one is measured in weeks rather than quarters.
Google Search Ads · Google Performance Max · Meta Ads · LinkedIn Ads · TikTok Ads
SEO & Content
The discipline with the longest feedback loop, which is exactly why it is the easiest one to be quietly bad at for six months.
SEO · Content Marketing · Copywriting
Social Media
The discipline most often bought as an activity — posts per week — and most usefully bought as an outcome.
Social Media Management
Creative & Design
The discipline where scope creep does most of its damage, and where a well-written brief is worth more than an extra revision round.
Graphic Design · Video Editing
Web Design & Development
The discipline where the cost of an unclear brief is a rebuild, not a revision.
Web Design · Web Development
Analytics & CRO
The least glamorous discipline on this list, and the one that most often makes every other engagement worth what you paid for it.
Analytics · Conversion Rate Optimisation · GA4 & GTM Configuration
Automation & CRM
The discipline that compounds quietly: it usually earns more from the customers you already have than from the ones you have not met.
AI Automation · CRM Implementation · Email Marketing · Lead Generation · Marketing Automation
Start with a brief instead
Describe the outcome you want. At launch, the brief builder turns it into a structured scope and matches it across every discipline.
Ready when you are
Know what you need now?
Join the launch list and brief it on day one — or describe the outcome and let matching diagnose it.