Hire by discipline
Seven disciplines, and when each one is wrong for you
Marketing is not one job. These are the seven areas specialists on AdSTARS Connect work in, what separates a good hire from an expensive one in each, and — first, at full size — when you should not be hiring for it yet.
Pick a starting point
Not sure which you need?
Describe the outcome you want instead. The brief is turned into a structured scope and matched against specialists across every discipline, so you do not have to diagnose it yourself first.
Paid Advertising
The discipline where money leaves your account fastest, and where the gap between a good operator and a bad one is measured in weeks rather than quarters.
Google Search Ads · Google Performance Max · Meta Ads · LinkedIn Ads · TikTok Ads
Read the guideSEO & Content
The discipline with the longest feedback loop, which is exactly why it is the easiest one to be quietly bad at for six months.
SEO · Content Marketing · Copywriting
Read the guideSocial Media
The discipline most often bought as an activity — posts per week — and most usefully bought as an outcome.
Social Media Management
Read the guideCreative & Design
The discipline where scope creep does most of its damage, and where a well-written brief is worth more than an extra revision round.
Graphic Design · Video Editing
Read the guideWeb Design & Development
The discipline where the cost of an unclear brief is a rebuild, not a revision.
Web Design · Web Development
Read the guideAnalytics & CRO
The least glamorous discipline on this list, and the one that most often makes every other engagement worth what you paid for it.
Analytics · Conversion Rate Optimization · GA4 & GTM Configuration
Read the guideAutomation & CRM
The discipline that compounds quietly: it usually earns more from the customers you already have than from the ones you have not met.
AI Automation · CRM Implementation · Email Marketing · Lead Generation · Marketing Automation
Read the guide